M.O.D.I.F.Y. was conceived in early 2021 by Melissa Lofton. After seeing an increase in a need for stylish, modern athleisure attire, she set out to form her own brand & collection.

M.O.D.I.F.Y. is an inclusive, functional & athletic apparel brand forged in the heart of Atlanta and globally acclaimed.

We have created a comfortable assortment of affordable technical & original must-haves, designed for confident, modern-day multitasking women to go from home to work to exercise to leisure.


"Stepping away from what I used to do and making a change. It all begins with your mindset".
As our customers' lives evolve, so do we.